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» Maximizing the spread of influence through a social network
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WINE
2009
Springer
200views Economy» more  WINE 2009»
14 years 40 min ago
Pricing Strategies for Viral Marketing on Social Networks
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
SIROCCO
2010
13 years 9 months ago
Towards Network Games with Social Preferences
Many distributed systems can be modeled as network games: a collection of selfish players that communicate in order to maximize their individual utilities. The performance of such ...
Petr Kuznetsov, Stefan Schmid
GLOBECOM
2010
IEEE
13 years 5 months ago
Optimal Content Transmission Policy in Publish-Subscribe Mobile Social Networks
Abstract--We consider the problem of dynamic content distribution in publish-subscribe mobile social networks. Mobile users subscribe to the content provider. Then, when new conten...
Dusit Niyato, Ping Wang, Ekram Hossain, Yifan Li
ADCOG
2004
13 years 8 months ago
Social and Ethical Considerations in Virtual Worlds
While networking technology facilitates the use of online services such as real-time instant messaging and anywhere-anytime multiplayer gaming, societal and ethical issues can inf...
Robert W. Kerbs
SDM
2007
SIAM
143views Data Mining» more  SDM 2007»
13 years 9 months ago
Patterns of Cascading Behavior in Large Blog Graphs
How do blogs cite and influence each other? How do such links evolve? Does the popularity of old blog posts drop exponentially with time? These are some of the questions that we ...
Jure Leskovec, Mary McGlohon, Christos Faloutsos, ...