Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
The success and popularity of social network systems, such as del.icio.us, Facebook, MySpace, and YouTube, have generated many interesting and challenging problems to the research...
Although most of existing research usually detects events by analyzing the content or structural information of Web documents, a recent direction is to study the usage data. In th...