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WWW
2009
ACM
14 years 10 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2008
ACM
14 years 10 months ago
Geographic web usage estimation by monitoring DNS caches
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....
Hüseyin Akcan, Torsten Suel, Hervé Br&...
WWW
2008
ACM
14 years 10 months ago
How to influence my customers?: the impact of electronic market design
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
Nan Hu, Ling Liu, Bin Chen, Jialie Shen
WWW
2008
ACM
14 years 10 months ago
Tag-based social interest discovery
The success and popularity of social network systems, such as del.icio.us, Facebook, MySpace, and YouTube, have generated many interesting and challenging problems to the research...
Xin Li, Lei Guo, Yihong Eric Zhao
WWW
2008
ACM
14 years 10 months ago
Using subspace analysis for event detection from web click-through data
Although most of existing research usually detects events by analyzing the content or structural information of Web documents, a recent direction is to study the usage data. In th...
Ling Chen 0002, Yiqun Hu, Wolfgang Nejdl