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SIGKDD
2002
232views more  SIGKDD 2002»
13 years 7 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
ACL
2010
13 years 5 months ago
Hunting for the Black Swan: Risk Mining from Text
In the business world, analyzing and dealing with risk permeates all decisions and actions. However, to date, risk identification, the first step in the risk management cycle, has...
Jochen L. Leidner, Frank Schilder
EDBT
2004
ACM
234views Database» more  EDBT 2004»
14 years 7 months ago
A Condensation Approach to Privacy Preserving Data Mining
In recent years, privacy preserving data mining has become an important problem because of the large amount of personal data which is tracked by many business applications. In many...
Charu C. Aggarwal, Philip S. Yu
KDD
2004
ACM
213views Data Mining» more  KDD 2004»
14 years 1 months ago
Analytical view of business data
This paper describes a logical extension to Microsoft Business Framework (MBF) called Analytical View (AV). AV consists of three components: Model Service for design time, Busines...
Adam Yeh, Jonathan Tang, Youxuan Jin, Sam Skrivan
ER
2007
Springer
142views Database» more  ER 2007»
14 years 1 months ago
Multidimensional Data Modeling for Business Process Analysis
The emerging area of business process intelligence attempts to enhance the analytical capabilities of business process management systems by employing data warehousing and mining t...
Svetlana Mansmann, Thomas Neumuth, Marc H. Scholl