Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
The success of "infinite-inventory" retailers such as Amazon.com and Netflix has been ascribed to a "long tail" phenomenon. To wit, while the majority of their...
Andrei Z. Broder, Bo Pang, Evgeniy Gabrilovich, Sh...
Activity in social media such as blogs, micro-blogs, social networks, etc is manifested via interaction that involves text, images, links and other information items. Naturally, s...
Online social networks are now a popular way for users to connect, express themselves, and share content. Users in today's online social networks often post a profile, consis...
Alan Mislove, Bimal Viswanath, P. Krishna Gummadi,...
Tagging plays an important role in many recent websites. Recommender systems can help to suggest a user the tags he might want to use for tagging a specific item. Factorization mo...