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WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
16 years 2 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
KDD
2010
ACM
215views Data Mining» more  KDD 2010»
15 years 8 months ago
On the quality of inferring interests from social neighbors
This paper intends to provide some insights of a scientific problem: how likely one’s interests can be inferred from his/her social connections – friends, friends’ friends,...
Zhen Wen, Ching-Yung Lin
WSDM
2009
ACM
117views Data Mining» more  WSDM 2009»
15 years 11 months ago
Query by document
We are experiencing an unprecedented increase of content contributed by users in forums such as blogs, social networking sites and microblogging services. Such abundance of conten...
Yin Yang, Nilesh Bansal, Wisam Dakka, Panagiotis G...
WWW
2007
ACM
16 years 5 months ago
A novel collaborative filtering-based framework for personalized services in m-commerce
With the rapid growth of wireless technologies and handheld devices, m-commerce is becoming a promising research area. Personalization is especially important to the success of mc...
Qiudan Li, Chunheng Wang, Guanggang Geng, Ruwei Da...
CHI
2008
ACM
16 years 5 months ago
Conversation pivots and double pivots
Many sites on the web offer collaborative databases that catalog items such as bands, events, products, or software modules. Conversation pivots allow readers to navigate from pag...
Daniel Xiaodan Zhou, Nathan Oostendorp, Michael He...