164 search results - page 10 / 33 » Mining advertiser-specific user behavior using adfactors |
IJCAI
2003
13 years 8 months ago
2003
Web personalization is the process of customizing a web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of ...
DAWAK
2000
Springer
13 years 12 months ago
2000
Springer
Abstract The application of data mining algorithms needs a goal-oriented preprocessing of the data. In practical applications the preprocessing task is very time consuming and has ...
EEE
2004
IEEE
13 years 11 months ago
2004
IEEE
Web usage mining is the process of extracting interesting patterns from web logs. This paper proposes an IPA (Integrating Path traversal patterns and Association rules) model for ...
HT
2010
ACM
14 years 17 days ago
2010
ACM
Parallel browsing describes a behavior where users visit Web pages in multiple concurrent threads. Web browsers explicitly support this by providing tabs. Although parallel browsi...
ISMIS
2005
Springer
14 years 1 months ago
2005
Springer
One of the main issues inWeb usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of users’sessions and di...