164 search results - page 13 / 33 » Mining advertiser-specific user behavior using adfactors |
KDD
2001
ACM
14 years 8 months ago
2001
ACM
Web Usage Mining refers to the discovery of interesting information from user navigational behavior as stored in web access logs. While extracting simple information from web logs...
KDD
2002
ACM
14 years 8 months ago
2002
ACM
The analysis of user behavior on the Web presupposes a reliable reconstruction of the users' navigational activities. Cookies and server-generated session identifiers have be...
SIGIR
2012
ACM
11 years 10 months ago
2012
ACM
Most queries in web search are ambiguous and multifaceted. Identifying the major senses and facets of queries from search log data, referred to as query subtopic mining in this pa...
IADIS
2008
13 years 9 months ago
2008
This paper takes an overview of the web mining concept and how it can be useful and beneficial to the business improvement by facilitating its applications in various areas over t...
ADMA
2008
Springer
14 years 1 months ago
2008
Springer
Abstract. Social bookmarking has become an important web2.0 application recently, which is concerned with the dual user behavior to search - tagging. Although social bookmarking we...