E-Commerce can be streamlined if products and services are unambiguously identified with industryagreed XML tags through the coding of products and services according to standard ...
We outline a method to model customer behavior from retail transaction data. In particular, we focus on the problem of recommending relevant products to consumers. Addressing this ...
E-commerce web sites that sell highly customized products tend to be very complex in terms of the underlying logical model of the customization process. We present a systematic ap...
Andrea Lombardoni, Moira C. Norrie, Nadir Weibel, ...
In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg's repeat-buying theory to Web-based information products...
Andreas Geyer-Schulz, Michael Hahsler, Maximillian...
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...