438 search results - page 69 / 88 » Modeling and predicting user behavior in sponsored search |
CHI
2011
ACM
12 years 11 months ago
2011
ACM
In this paper we investigate how people use online rating information to inform decision making. We examine whether a theory of searching for information to discriminate between a...
SIGIR
2004
ACM
14 years 28 days ago
2004
ACM
Recent research has had some success using the length of time a user displays a document in their web browser as implicit feedback for document preference. However, most studies h...
SIGGRAPH
2010
ACM
13 years 11 months ago
2010
ACM
We investigate a complete pipeline for measuring, modeling, and fabricating objects with specified subsurface scattering behaviors. The process starts with measuring the scatterin...
WEBI
2009
Springer
14 years 1 days ago
2009
Springer
Clickthrough rate and cost-per-click are known to be among the factors that impact the rank of an ad shown on a search result page. Hence, search engines can benefit from estimat...
COCOON
2009
Springer
14 years 2 months ago
2009
Springer
: Network games play a fundamental role in understanding behavior in many domains, ranging from communication networks through markets to social networks. Such networks are used, a...