In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
Abstract. Web 2.0 applications attract more and more people to express their opinions on the Web in various ways. However, the explosively increasing information in social web site...
The analysis of user behavior on the Web presupposes a reliable reconstruction of the users' navigational activities. Cookies and server-generated session identifiers have be...
Web transaction data between web visitors and web functionalities usually convey users’ task-oriented behavior patterns. Clustering web transactions, thus, may capture such infor...
Abstract. One of the effects of the general Internet growth is an immense number of user accesses to WWW resources. These accesses are recorded in the web server log files, which...