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CIMCA
2005
IEEE
14 years 1 months ago
Topic-Based Audience Metrics for Internet Marketing by Combining Ontologies and Output Page Mining
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
Jean-Pierre Norguet, Esteban Zimányi
EGOV
2009
Springer
14 years 2 months ago
Post Recommendation in Social Web Site
Abstract. Web 2.0 applications attract more and more people to express their opinions on the Web in various ways. However, the explosively increasing information in social web site...
Long Wang 0002, Justus Bross, Christoph Meinel
KDD
2002
ACM
147views Data Mining» more  KDD 2002»
14 years 7 months ago
The Impact of Site Structure and User Environment on Session Reconstruction in Web Usage Analysis
The analysis of user behavior on the Web presupposes a reliable reconstruction of the users' navigational activities. Cookies and server-generated session identifiers have be...
Bettina Berendt, Bamshad Mobasher, Miki Nakagawa, ...
ADMA
2005
Springer
202views Data Mining» more  ADMA 2005»
13 years 9 months ago
A Latent Usage Approach for Clustering Web Transaction and Building User Profile
Web transaction data between web visitors and web functionalities usually convey users’ task-oriented behavior patterns. Clustering web transactions, thus, may capture such infor...
Yanchun Zhang, Guandong Xu, Xiaofang Zhou
AI
2005
Springer
13 years 9 months ago
Integrating Web Content Clustering into Web Log Association Rule Mining
Abstract. One of the effects of the general Internet growth is an immense number of user accesses to WWW resources. These accesses are recorded in the web server log files, which...
Jiayun Guo, Vlado Keselj, Qigang Gao