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» On the submodularity of influence in social networks
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KDD
2009
ACM
190views Data Mining» more  KDD 2009»
14 years 8 months ago
Efficient influence maximization in social networks
Influence maximization is the problem of finding a small subset of nodes (seed nodes) in a social network that could maximize the spread of influence. In this paper, we study the ...
Wei Chen, Yajun Wang, Siyu Yang
SODA
2008
ACM
184views Algorithms» more  SODA 2008»
13 years 8 months ago
On the approximability of influence in social networks
In this paper, we study the spread of influence through a social network, in a model initially studied by Kempe, Kleinberg and Tardos [14, 15]: We are given a graph modeling a soc...
Ning Chen
WINE
2010
Springer
220views Economy» more  WINE 2010»
13 years 5 months ago
Threshold Models for Competitive Influence in Social Networks
The problem of influence maximization deals with choosing the optimal set of nodes in a social network so as to maximize the resulting spread of a technology (opinion, productowne...
Allan Borodin, Yuval Filmus, Joel Oren
CISSE
2008
Springer
13 years 9 months ago
Network Topology Impact on Influence Spreading
-- Networks composed of large number of nodes interacting in structured ways such as power grids, communication networks, social networks or market networks are critical port of th...
Sasho Gramatikov, Dimitar Trajanov, Ljupco Kocarev...
ACMICEC
2007
ACM
156views ECommerce» more  ACMICEC 2007»
13 years 11 months ago
Maximizing influence in a competitive social network: a follower's perspective
Tim Carnes, Chandrashekhar Nagarajan, Stefan M. Wi...