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AC
2011
Springer
13 years 1 months ago
Online Advertising
Avi Goldfarb, Catherine Tucker
WWW
2009
ACM
14 years 7 months ago
Privacy preserving frequency capping in internet banner advertising
We describe an optimize-and-dispatch approach for delivering pay-per-impression advertisements in online advertising. The platform provider for an advertising network commits to s...
Ayman Farahat
WWW
2008
ACM
14 years 7 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
MMSP
2008
IEEE
184views Multimedia» more  MMSP 2008»
14 years 1 months ago
When multimedia advertising meets the new Internet era
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Xian-Sheng Hua, Tao Mei, Shipeng Li