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SIGKDD
2002
232views more  SIGKDD 2002»
13 years 9 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
PAAPP
2007
109views more  PAAPP 2007»
13 years 9 months ago
Relation rule mining
\Web users are nowadays confronted with the huge variety of available information sources whose content is not targeted at any specific group or layer. Recommendation systems aim...
Mehdi Adda, Rokia Missaoui, Petko Valtchev
CIKM
2010
Springer
13 years 8 months ago
Mining topic-level influence in heterogeneous networks
Influence is a complex and subtle force that governs the dynamics of social networks as well as the behaviors of involved users. Understanding influence can benefit various applic...
Lu Liu, Jie Tang, Jiawei Han, Meng Jiang, Shiqiang...
CIKM
2010
Springer
13 years 8 months ago
Collaborative Dual-PLSA: mining distinction and commonality across multiple domains for text classification
:  Collaborative Dual-PLSA: Mining Distinction and Commonality across Multiple Domains for Text Classification Fuzhen Zhuang, Ping Luo, Zhiyong Shen, Qing He, Yuhong Xiong, Zhon...
Fuzhen Zhuang, Ping Luo, Zhiyong Shen, Qing He, Yu...
TCBB
2011
13 years 5 months ago
Data Mining on DNA Sequences of Hepatitis B Virus
: Extraction of meaningful information from large experimental datasets is a key element of bioinformatics research. One of the challenges is to identify genomic markers in Hepatit...
Kwong-Sak Leung, Kin-Hong Lee, Jin Feng Wang, Eddi...