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    SIGKDD
    2002
    232views more  SIGKDD 2002»
    The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
    13 years 8 months ago
    The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
    Download  www.sigkdd.org
    In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
    Victor S. Y. Lo
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    ESWA
    2007
    176views more  ESWA 2007»
    Credit scoring with a data mining approach based on support vector machines
    13 years 8 months ago
    Credit scoring with a data mining approach based on support vector machines
    Download  nlg.csie.ntu.edu.tw
    The credit card industry has been growing rapidly recently, and thus huge numbers of consumers’ credit data are collected by the credit department of the bank. The credit scorin...
    Cheng-Lung Huang, Mu-Chen Chen, Chieh-Jen Wang
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    KDD
    2006
    ACM
    128views Data Mining» more  KDD 2006»
    Information extraction, data mining and joint inference
    14 years 8 months ago
    Information extraction, data mining and joint inference
    Download  www.eurecom.fr
    Andrew McCallum
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    KDD
    2005
    ACM
    112views Data Mining» more  KDD 2005»
    Data mining in the chemical industry
    14 years 8 months ago
    Data mining in the chemical industry
    Download  www.nargund.com
    Alex N. Kalos, Tim Rey
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    KDD
    2004
    ACM
    125views Data Mining» more  KDD 2004»
    Graphical models for data mining
    14 years 8 months ago
    Graphical models for data mining
    Download  www.cse.iitb.ac.in
    David Heckerman
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