Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...
Abstract. We investigate an application of Probabilistic Latent Semantics to the problem of device usage analysis in an infrastructure in which multiple users have access to a shar...
Abstract. Probabilistic models with hidden variables such as probabilistic Latent Semantic Analysis (pLSA) and Latent Dirichlet Allocation (LDA) have recently become popular for so...
This paper improves a recently-presented approach to Web Personalization, named Community Web Directories, which applies personalization techniques to Web Directories. The Web dire...