In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
Web usage mining is the process of extracting interesting patterns from web logs. This paper proposes an IPA (Integrating Path traversal patterns and Association rules) model for ...
In this paper, a web usage mining based approach is proposed to discover potential browsing problems. Two web usage mining techniques in the approach are introduced, including Aut...
In this paper we present means of personalization for user-centered Web services provisioning. We focus on the different phases of interaction with services and show how a coopera...
We propose a data-mining approach that produces generalized query patterns (with generalized keywords) from the raw user logs of the Microsoft Encarta search engine (http://encart...
Charles X. Ling, Jianfeng Gao, Huajie Zhang, Weini...