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CIMCA
2005
IEEE
14 years 2 months ago
Topic-Based Audience Metrics for Internet Marketing by Combining Ontologies and Output Page Mining
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...
Jean-Pierre Norguet, Esteban Zimányi
EEE
2004
IEEE
14 years 24 days ago
Mining Traveling and Purchasing Behaviors of Customers in Electronic Commerce Environment
Web usage mining is the process of extracting interesting patterns from web logs. This paper proposes an IPA (Integrating Path traversal patterns and Association rules) model for ...
Yue-Shi Lee, Show-Jane Yen, Ghi-Hua Tu, Min-Chi Hs...
ICALT
2007
IEEE
14 years 3 months ago
Applying Web Usage Mining Techniques to Discover Potential Browsing Problems of Users
In this paper, a web usage mining based approach is proposed to discover potential browsing problems. Two web usage mining techniques in the approach are introduced, including Aut...
I-Hsien Ting, Chris Kimble, Daniel Kudenko
ICWS
2003
IEEE
13 years 10 months ago
Cooperative Discovery for User-Centered Web Service Provisioning
In this paper we present means of personalization for user-centered Web services provisioning. We focus on the different phases of interaction with services and show how a coopera...
Wolf-Tilo Balke, Matthias Wagner
IJPRAI
2002
142views more  IJPRAI 2002»
13 years 8 months ago
Improving Encarta Search Engine Performance by Mining User Logs
We propose a data-mining approach that produces generalized query patterns (with generalized keywords) from the raw user logs of the Microsoft Encarta search engine (http://encart...
Charles X. Ling, Jianfeng Gao, Huajie Zhang, Weini...