Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
: In this paper, we propose a framework, called XAR-Miner, for mining ARs from XML documents efficiently and effectively. In XAR-Miner, raw XML data are first transformed to either...
Ji Zhang, Tok Wang Ling, Robert M. Bruckner, A. Mi...
Many privacy preserving data mining algorithms attempt to selectively hide what database owners consider as sensitive. Specifically, in the association-rules domain, many of these ...
Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
We study the mining of interesting patterns in the presence of numerical attributes. Instead of the usual discretization methods, we propose the use of rank based measures to scor...