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» Performance Measurements for Privacy Preserving Data Mining
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IADIS
2008
15 years 6 months ago
Data Mining In Marketing Acquisition CAMPAIGNS
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
Krzysztof Dzieciolowski, Dennis Kira
DEXA
2004
Springer
190views Database» more  DEXA 2004»
15 years 10 months ago
On Efficient and Effective Association Rule Mining from XML Data
: In this paper, we propose a framework, called XAR-Miner, for mining ARs from XML documents efficiently and effectively. In XAR-Miner, raw XML data are first transformed to either...
Ji Zhang, Tok Wang Ling, Robert M. Bruckner, A. Mi...
DAWAK
2006
Springer
15 years 8 months ago
Two New Techniques for Hiding Sensitive Itemsets and Their Empirical Evaluation
Many privacy preserving data mining algorithms attempt to selectively hide what database owners consider as sensitive. Specifically, in the association-rules domain, many of these ...
Ahmed HajYasien, Vladimir Estivill-Castro
GI
2009
Springer
15 years 2 months ago
Modelling Missing Values for Audience Measurement in Outdoor Advertising Using GPS Data
Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
Michael May, Christine Körner, Dirk Hecker, M...
KDD
2006
ACM
123views Data Mining» more  KDD 2006»
16 years 5 months ago
Mining rank-correlated sets of numerical attributes
We study the mining of interesting patterns in the presence of numerical attributes. Instead of the usual discretization methods, we propose the use of rank based measures to scor...
Toon Calders, Bart Goethals, Szymon Jaroszewicz