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WWW
2009
ACM
14 years 8 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
WWW
2009
ACM
14 years 8 months ago
Evaluating similarity measures for emergent semantics of social tagging
Social bookmarking systems and their emergent information structures, known as folksonomies, are increasingly important data sources for Semantic Web applications. A key question ...
Benjamin Markines, Ciro Cattuto, Filippo Menczer, ...
WWW
2009
ACM
14 years 8 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2008
ACM
14 years 8 months ago
Learning multiple graphs for document recommendations
The Web offers rich relational data with different semantics. In this paper, we address the problem of document recommendation in a digital library, where the documents in questio...
Ding Zhou, Shenghuo Zhu, Kai Yu, Xiaodan Song, Bel...
WWW
2008
ACM
14 years 8 months ago
Exploring social annotations for information retrieval
Social annotation has gained increasing popularity in many Web-based applications, leading to an emerging research area in text analysis and information retrieval. This paper is c...
Ding Zhou, Jiang Bian, Shuyi Zheng, Hongyuan Zha, ...