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DSS
2011
13 years 1 months ago
Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks
Abstract: Much has been written about word of mouth and customer behavior. Telephone call detail records provide a novel way to understand the strength of the relationship between ...
Torsten Dierkes, Martin Bichler, Ramayya Krishnan
SCN
2011
Springer
183views Communications» more  SCN 2011»
13 years 15 days ago
From mobile phones to responsible devices
Patrick Traynor, Chaitrali Amrutkar, Vikhyath Rao,...