In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial instituti...
We consider prediction-model evaluation in the context of marketing-campaign planning. In order to evaluate and compare models with specific campaign objectives in mind, we need t...
Saharon Rosset, Einat Neumann, Uri Eick, Nurit Vat...
Ever-changing production campaigns complicate the management of recovery and treatment options for unavoidable effluents at pharmaceutical plants. Each campaign produces large amo...
Aninda Chakraborty, Andres Malcolm, Richard D. Col...
: Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, ...
The banking industry regularly mounts campaigns to improve customer value by offering new products to existing customers. In recent years this approach has gained significant mome...