159 search results - page 12 / 32 » Planning for Marketing Campaigns |
KDD
2008
ACM
14 years 8 months ago
2008
ACM
Mining user preferences plays a critical role in many important applications such as customer relationship management (CRM), product and service recommendation, and marketing camp...
WINE
2009
Springer
14 years 3 months ago
2009
Springer
Display advertising has traditionally been sold via guaranteed contracts – a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of ...
EDBT
2009
ACM
14 years 1 months ago
2009
ACM
Decision Support Systems (DSS) are information systems that support decision making processes. In many scenarios these systems are built on top of data managed by DBMSs and make e...
DFT
2000
IEEE
14 years 26 days ago
2000
IEEE
1 Over the last years, an increasing number of safety-critical tasks have been demanded to computer systems. In particular, safety-critical computer-based applications are hitting ...
AAAI
2010
13 years 9 months ago
2010
Diffusion processes taking place in social networks are used to model a number of phenomena, such as the spread of human or computer viruses, and the adoption of products in `vira...