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ICMB
2005
IEEE
128views Business» more  ICMB 2005»
14 years 1 months ago
Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
Giovanni Camponovo, Yves Pigneur, Andrea Rangone, ...
IADIS
2008
13 years 9 months ago
Data Mining In Marketing Acquisition CAMPAIGNS
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
Krzysztof Dzieciolowski, Dennis Kira
HICSS
2008
IEEE
135views Biometrics» more  HICSS 2008»
14 years 2 months ago
The Emerging Role of Vertical Search Engines in Travel Distribution: A Newly-Vulnerable Electronic Markets Perspective
Information technology (IT) advances often create turmoil and disturb existing industry structures. We analyze the impact of the Internet and e-commerce technologies on digital int...
Nelson F. Granados, Robert J. Kauffman, Bradley Ki...
HICSS
2007
IEEE
147views Biometrics» more  HICSS 2007»
14 years 1 months ago
Analyst Forecast Revision and Market Sales Discovery of Online Word of Mouth
Online word-of-mouth (WOM) communication in the form of online product reviews, such as those provided by consumers who have previously purchased a product, has become a major inf...
Nan Hu, Ling Liu, Jennifer Zhang
IEEEICCI
2002
IEEE
14 years 14 days ago
Mining Fuzzy Rules in A Donor Database for Direct Marketing by a Charitable Organization
Given a donor database by a charitable organization in Hong Kong, we propose to use a new data mining technique to discover fuzzy rules for direct marketing. The discovered fuzzy ...
Keith C. C. Chan, Wai-Ho Au, Berry Choi