Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
Giovanni Camponovo, Yves Pigneur, Andrea Rangone, ...
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
Information technology (IT) advances often create turmoil and disturb existing industry structures. We analyze the impact of the Internet and e-commerce technologies on digital int...
Nelson F. Granados, Robert J. Kauffman, Bradley Ki...
Online word-of-mouth (WOM) communication in the form of online product reviews, such as those provided by consumers who have previously purchased a product, has become a major inf...
Given a donor database by a charitable organization in Hong Kong, we propose to use a new data mining technique to discover fuzzy rules for direct marketing. The discovered fuzzy ...