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WWW
2009
ACM
14 years 11 months ago
2009
ACM
Click Through Rate (CTR) is an important metric for ad systems, job portals, recommendation systems. CTR impacts publisher's revenue, advertiser's bid amounts in "p...
WWW
2009
ACM
14 years 11 months ago
2009
ACM
Capturing the context of a user's query from the previous queries and clicks in the same session may help understand the user's information need. A context-aware approac...
WWW
2009
ACM
14 years 11 months ago
2009
ACM
Web is being extensively used for personal expression, which includes ratings, reviews, recommendations, blogs. This user created content, e.g. book review on Amazon.com, becomes ...
WWW
2009
ACM
14 years 11 months ago
2009
ACM
We propose novel spatio-temporal models to estimate clickthrough rates in the context of content recommendation. We track article CTR at a fixed location over time through a dynam...
WWW
2008
ACM
14 years 11 months ago
2008
ACM
With the rapid growth of wireless technologies and mobile devices, there is a great demand for personalized services in mcommerce. Collaborative filtering (CF) is one of successfu...