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ICSOC
2007
Springer
15 years 9 months ago
Contextualized B2B Registries
Service discovery is a fundamental concept underpinning the move towards dynamic service-oriented business partnerships. The business process for integrating service discovery and ...
Uwe Radetzki, Mike J. Boniface, Mike Surridge
ACL
2009
15 years 1 months ago
Semantic Tagging of Web Search Queries
We present a novel approach to parse web search queries for the purpose of automatic tagging of the queries. We will define a set of probabilistic context-free rules, which genera...
Mehdi Manshadi, Xiao Li
CIKM
2009
Springer
15 years 7 months ago
Blogger-centric contextual advertising
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
Teng-Kai Fan, Chia-Hui Chang
CIKM
2007
Springer
15 years 9 months ago
Just-in-time contextual advertising
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
WWW
2009
ACM
16 years 4 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...