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ICSOC
2007
Springer
14 years 5 months ago
Contextualized B2B Registries
Service discovery is a fundamental concept underpinning the move towards dynamic service-oriented business partnerships. The business process for integrating service discovery and ...
Uwe Radetzki, Mike J. Boniface, Mike Surridge
ACL
2009
13 years 8 months ago
Semantic Tagging of Web Search Queries
We present a novel approach to parse web search queries for the purpose of automatic tagging of the queries. We will define a set of probabilistic context-free rules, which genera...
Mehdi Manshadi, Xiao Li
CIKM
2009
Springer
14 years 2 months ago
Blogger-centric contextual advertising
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...
Teng-Kai Fan, Chia-Hui Chang
CIKM
2007
Springer
14 years 5 months ago
Just-in-time contextual advertising
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
WWW
2009
ACM
14 years 11 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...