825 search results - page 36 / 165 » Search advertising using web relevance feedback |
ECIR
2004
Springer
13 years 11 months ago
2004
Springer
In this paper we report on a study of implicit feedback models for unobtrusively tracking the information needs of searchers. Such models use relevance information gathered from se...
LREC
2008
13 years 11 months ago
2008
We present an approach to the discovery of semantically similar terms that utilizes a web search engine as both a source for generating related terms and a tool for estimating the...
WWW
2009
ACM
14 years 10 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
ERCIMDL
2007
Springer
14 years 4 months ago
2007
Springer
We propose and evaluate a query expansion mechanism that supports searching and browsing in collections of annotated documents. Based on generative language models, our feedback me...
KDD
2007
ACM
14 years 10 months ago
2007
ACM
In many data mining applications, online labeling feedback is only available for examples which were predicted to belong to the positive class. Such applications include spam filt...