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ACMICEC
2007
ACM
107views ECommerce» more  ACMICEC 2007»
14 years 18 days ago
An empirical investigation of the performance of online sponsored search markets
Animesh Animesh, Vandana Ramachandran, Siva Viswan...

Presentation
430views
13 years 10 months ago
Characterization of Truthful MAB Mechanisms for Multi-Slot Sponsored Search Auctions
Invited Talk, Xerox Research Center Europe, Grenoble. August 10, 2010.
SPRINGSIM
2007
13 years 9 months ago
Models of malicious behavior in sponsored search
Garud Iyengar, David J. Phillips, Clifford Stein
IJEB
2008
112views more  IJEB 2008»
13 years 8 months ago
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and
: An exploratory study conducted in late autumn and early winter 2006
Don Turnbull, Laura F. Bright