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33

IJEB
2008

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Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and

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Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and

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: An exploratory study conducted in late autumn and early winter 2006

Don Turnbull, Laura F. Bright

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Added	12 Dec 2010
Updated	12 Dec 2010
Type	Journal
Year	2008
Where	IJEB
Authors	Don Turnbull, Laura F. Bright

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