This research adopts Barua’s [1] three-tier Business Value Complementarity (BVC) model to study the performance of telephone companies (Telcos). Our study integrates constructs ...
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Due to many success stories, social software received much attention in public and academia. Although it is widely used for business support, its relationship with business proces...
Data cleaning is the process of correcting anomalies in a data source, that may for instance be due to typographical errors, or duplicate representations of an entity. It is a cruc...
Most current theories about collective cognitive activities in limited groups apply to structurally closed co-operative situations Here we propose to work in the framework of inte...