Every day, businesses are threatened by crises that could have been prevented or their impact lessened if only knowledge of causal and influencing factors were known and better ma...
Knowledge about customers is vital for supply chains in order to ensure customer satisfaction. In an ideal supply chain environment, supply chain partners are able to perform plan...
Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
The motivation for strategic action should be highest in volatile, unstable and unpredictable environments. For that reason, the search for a more strategic, systematic approach t...
The importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the...