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» Strategies for the Service Market Place
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ECIS
2003
13 years 8 months ago
A strategic analysis of internet contents market in electronic commerce
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they ch...
Se-Hak Chun, Jhung-Soo Hong, Ji-Ho Joo, Eunjin Kim...
IAT
2008
IEEE
14 years 1 months ago
An Analysis of Entries in the First TAC Market Design Competition
This paper presents an analysis of entries in the first TAC Market Design Competition that compares the entries across several scenarios. The analysis complements previous work a...
Jinzhong Niu, Kai Cai, Peter McBurney, Simon Parso...
DAGSTUHL
2006
13 years 8 months ago
Optimal Bidding Strategies for Simultaneous Vickrey Auctions with Perfect Substitutes
In this paper, we derive optimal bidding strategies for a global bidder who participates in multiple, simultaneous second-price auctions with perfect substitutes. We first conside...
Enrico H. Gerding, Rajdeep K. Dash, David C. K. Yu...
WINE
2005
Springer
184views Economy» more  WINE 2005»
14 years 28 days ago
A Comparative Study on Marketing Mix Models for Digital Products
The rise of the Internet and electronic commerce provide a huge marketspace and unique transaction process for digital products. It is significant to discuss whether established m...
Kanliang Wang, Yuan Wang, Jingtao Yao
GI
2009
Springer
14 years 1 days ago
Scent Marketing: Subliminal Advertising Messages
Abstract: Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances...
Bernadette Emsenhuber