In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
The flourishing of online labor markets such as Amazon Mechanical Turk (MTurk) makes it easy to recruit many workers for solving small tasks. We study whether information elicita...
Thomas Pfeiffer, Xi Alice Gao, Yiling Chen, Andrew...
Background: Since proteins perform their functions by interacting with one another and with other biomolecules, reconstructing a map of the protein-protein interactions of a cell,...
Xiaomei Wu, Lei Zhu, Jie Guo, Cong Fu, Hongjun Zho...
How is work created, assigned, and completed on large-scale, crowd-powered systems like Wikipedia? And what design principles might enable these federated online systems to be mor...
Michel Krieger, Emily Margarete Stark, Scott R. Kl...
RPG’s (Role Playing Games) and improvisational theatre have some obvious similarities. Both require the participants to work together in real-time to construct dynamic narrative...