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» Targeted advertising with inventory management
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SIGECOM
2000
ACM
103views ECommerce» more  SIGECOM 2000»
13 years 11 months ago
Targeted advertising with inventory management
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David Maxwell Chickering, David Heckerman
WWW
2002
ACM
14 years 8 months ago
Improvements in practical aspects of optimally scheduling web advertising
We addressed two issues concerning the practical aspects of optimally scheduling web advertising proposed by Langheinrich et al. [5], which scheduling maximizes the total number o...
Atsuyoshi Nakamura
CN
2000
80views more  CN 2000»
13 years 7 months ago
An entropy approach to unintrusive targeted advertising on the Web
This paper describes the formulation of a new model for unintrusive targeted advertising on the web, extending the linear programming approach taken by Langheinrich et al.[10] A f...
John A. Tomlin
KDD
2009
ACM
174views Data Mining» more  KDD 2009»
14 years 8 months ago
Audience selection for on-line brand advertising: privacy-friendly social network targeting
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...
Foster J. Provost, Brian Dalessandro, Rod Hook, Xi...