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WWW
2011
ACM
13 years 2 months ago
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
Randall A. Lewis, Justin M. Rao, David H. Reiley
SIGECOM
2005
ACM
93views ECommerce» more  SIGECOM 2005»
14 years 29 days ago
Ranking systems: the PageRank axioms
This paper initiates research on the foundations of ranking systems, a fundamental ingredient of basic e-commerce and Internet Technologies. In order to understand the essence and...
Alon Altman, Moshe Tennenholtz
CCS
2009
ACM
14 years 2 months ago
Large-scale malware indexing using function-call graphs
A major challenge of the anti-virus (AV) industry is how to effectively process the huge influx of malware samples they receive every day. One possible solution to this problem i...
Xin Hu, Tzi-cker Chiueh, Kang G. Shin
ATAL
2003
Springer
14 years 19 days ago
Trade of a problem-solving task
This paper focuses on a task allocation problem, particularly in cases where the task is to find a solution to a search problem or a constraint satisfaction problem. If the searc...
Shigeo Matsubara
WWW
2008
ACM
14 years 8 months ago
Context-sensitive QoS model: a rule-based approach to web service composition
Generally, web services are provided with different QoS values, so they can be selected dynamically in service composition process. However, the conventional context free composit...
Tao Zhou, Xiaolin Zheng, William Wei Song, Xiaofen...