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WWW
2009
ACM
14 years 8 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
WWW
2007
ACM
14 years 8 months ago
A large-scale evaluation and analysis of personalized search strategies
Although personalized search has been proposed for many years and many personalization strategies have been investigated, it is still unclear whether personalization is consistent...
Zhicheng Dou, Ruihua Song, Ji-Rong Wen
WWW
2006
ACM
14 years 8 months ago
Interactive wrapper generation with minimal user effort
While much of the data on the web is unstructured in nature, there is also a significant amount of embedded structured data, such as product information on e-commerce sites or sto...
Utku Irmak, Torsten Suel
CHI
2008
ACM
14 years 8 months ago
Readability of scanned books in digital libraries
Displaying scanned book pages in a web browser is difficult, due to an array of characteristics of the common user's configuration that compound to yield text that is degrade...
Alexander J. Quinn, Chang Hu, Takeshi Arisaka, Ann...
STOC
2002
ACM
156views Algorithms» more  STOC 2002»
14 years 8 months ago
Selfish traffic allocation for server farms
We investigate the price of selfish routing in non-cooperative networks in terms of the coordination and bicriteria ratios in the recently introduced game theoretic network model ...
Artur Czumaj, Piotr Krysta, Berthold Vöcking