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ACMACE
2011
ACM
12 years 10 months ago
Player performance and in game advertising retention
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
Lindsay D. Grace, James Coyle
AISS
2010
143views more  AISS 2010»
13 years 7 months ago
Service Oriented Business Modeling To Identify Software Services
Service orientation is one of the solutions for achieving agile enterprises, that helps make an alignment between business and information technology. By the influx of service ori...
Aida Amini Motlagh, Mir Ali Seyyedi
ELECTRONICMARKETS
2007
69views more  ELECTRONICMARKETS 2007»
13 years 10 months ago
Mobile Service Bundles: The Example of Navigation Services
In this paper we explore which bundles of services are attractive to users. We look specifically in bundle composition with navigation services as core, and travel and entertainme...
Harry Bouwman, Timber Haaker, Henny de Vos
CCGRID
2007
IEEE
14 years 4 months ago
A Semantic Approach to Enhance Service Composition in Workflows that use Mobile Services
The successful execution of workflows using mobile services is dependant on the services behaving as expected. The management of this behaviour in Akogrimo is achieved by a contex...
Robert B. Piotter, Tom Kirkham, Julian R. Gallop, ...
CAISE
2003
Springer
14 years 1 months ago
A Specification Approach to Compose Mobile Web Services Using Service Chart Diagrams
We present our work on composing mobile Web services, denoted by M-services, in the wireless world. The wireless world has its own features that make it completely different from t...
Zakaria Maamar, Mohammed Lahkim