It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
Search trails mined from browser or toolbar logs comprise queries and the post-query pages that users visit. Implicit endorsements from many trails can be useful for search result...
In recent years there has been considerable interest in analyzing random graph models for the Web. We consider two such models - the Random Surfer model, introduced by Blum et al....
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...