We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
A pattern is a model or a template used to summarize and describe the behavior (or the trend) of a data having generally some recurrent events. Patterns have received a considerab...
The potential benefit of integrating contextual information for recommendation has received much research attention recently, especially with the ever-increasing interest in mobil...
Yize Li, Jiazhong Nie, Yi Zhang, Bingqing Wang, Ba...
With the prosperity of tourism and Web 2.0 technologies, more and more people have willingness to share their travel experiences on the Web (e.g., weblogs, forums, or Web 2.0 comm...
Qiang Hao, Rui Cai, Changhu Wang, Rong Xiao, Jiang...
Presence of duplicate documents in the World Wide Web adversely affects crawling, indexing and relevance, which are the core building blocks of web search. In this paper, we pres...
Hema Swetha Koppula, Krishna P. Leela, Amit Agarwa...