This paper presents an eye-tracking study that examines how people use the visual elements of Web pages to complete certain tasks. Whilst these elements are available to play thei...
Yeliz Yesilada, Caroline Jay, Robert Stevens, Simo...
An understanding of how people allocate their visual attention when viewing Web pages is very important for Web authors, interface designers, advertisers and others. Such knowledg...
Georg Buscher, Edward Cutrell, Meredith Ringel Mor...
: As in advertising, online information works best if the users instantly realize the message conveyed. There is no easy to use and valid method for measuring what the viewers actu...
The rapid advancement of World Wide Web (Web) technology and constant need for attractive Websites produce pages that hinder visually impaired users. We assert that understanding ...
Web pages such as news and shopping sites often use modular layouts. When used effectively this practice allows authors to present clearly large amounts of information in a single...