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» Validating the use and role of visual elements of web pages ...
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WWW
2008
ACM
14 years 8 months ago
Validating the use and role of visual elements of web pages in navigation with an eye-tracking study
This paper presents an eye-tracking study that examines how people use the visual elements of Web pages to complete certain tasks. Whilst these elements are available to play thei...
Yeliz Yesilada, Caroline Jay, Robert Stevens, Simo...
CHI
2009
ACM
14 years 8 months ago
What do you see when you're surfing?: using eye tracking to predict salient regions of web pages
An understanding of how people allocate their visual attention when viewing Web pages is very important for Web authors, interface designers, advertisers and others. Such knowledg...
Georg Buscher, Edward Cutrell, Meredith Ringel Mor...
INTERACT
2003
13 years 9 months ago
Attention Tracking - Measuring the Focus of Attention
: As in advertising, online information works best if the users instantly realize the message conveyed. There is no easy to use and valid method for measuring what the viewers actu...
Christopher Mueller, Andy Disler, Daniel Felix
ASSETS
2008
ACM
13 years 8 months ago
Investigating sighted users' browsing behaviour to assist web accessibility
The rapid advancement of World Wide Web (Web) technology and constant need for attractive Websites produce pages that hinder visually impaired users. We assert that understanding ...
Eleni Michailidou, Simon Harper, Sean Bechhofer
HT
2009
ACM
14 years 2 months ago
Interpreting the layout of web pages
Web pages such as news and shopping sites often use modular layouts. When used effectively this practice allows authors to present clearly large amounts of information in a single...
Luis Francisco-Revilla, Jeff Crow