The web data or data originated on the Web contain information and knowledge which allows improving web site efficiency and effectiveness to attract and retain visitors. However, w...
As the result of interactions between visitors and a web site, an http log file contains very rich knowledge about users on-site behaviors, which, if fully exploited, can better c...
Knowing the reputations of your own and/or competitors' products is important for marketing and customer relationship management. It is, however, very costly to collect and a...
Abstract. In this chapter we present an overview of Web personalization process viewed as an application of data mining requiring support for all the phases of a typical data minin...
Traditional data mining techniques have been extensively applied to find interesting patterns, build descriptive and predictive models from large volumes of data accumulated throug...
Mykola Pechenizkiy, Nikola Trcka, Ekaterina Vasily...