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15 years 7 months ago
Gaussian Processes for Machine Learning
"Gaussian processes (GPs) provide a principled, practical, probabilistic approach to learning in kernel machines. GPs have received increased attention in the machine-learning...
Carl Edward Rasmussen and Christopher K. I. Willia...
WWW
2009
ACM
14 years 9 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2007
ACM
14 years 9 months ago
Detectives: detecting coalition hit inflation attacks in advertising networks streams
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
Ahmed Metwally, Divyakant Agrawal, Amr El Abbadi
WWW
2006
ACM
14 years 9 months ago
Generating query substitutions
We introduce the notion of query substitution, that is, generating a new query to replace a user's original search query. Our technique uses modifications based on typical su...
Rosie Jones, Benjamin Rey, Omid Madani, Wiley Grei...
WWW
2002
ACM
14 years 9 months ago
OCTOPUS: aggressive search of multi-modality data using multifaceted knowledge base
An important trend in Web information processing is the support of multimedia retrieval. However, the most prevailing paradigm for multimedia retrieval, content-based retrieval (C...
Jun Yang 0003, Qing Li, Yueting Zhuang
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