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137
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SIGSOFT
2006
ACM
16 years 4 months ago
2006
ACM
Models are increasingly recognized as an effective means for elaborating requirements and exploring designs. For complex systems, model building is far from an easy task. Efforts ...
148
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WWW
2009
ACM
16 years 4 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
150
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WWW
2009
ACM
16 years 4 months ago
2009
ACM
We present a probabilistic model for generating personalised recommendations of items to users of a web service. The Matchbox system makes use of content information in the form o...
150
Voted
WWW
2009
ACM
16 years 4 months ago
2009
ACM
Social bookmarking systems and their emergent information structures, known as folksonomies, are increasingly important data sources for Semantic Web applications. A key question ...
145
Voted
WWW
2009
ACM
16 years 4 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...