This paper reports the highlights of a user study which gauges reactions to a variety of common “trust indicators” – such as logos, third party endorsements, and padlock icon...
Markus Jakobsson, Alex Tsow, Ankur Shah, Eli Blevi...
This paper formalizes the semantics of trust and studies the transitivity of trust. On the Web, people and software agents have to interact with "strangers". This makes ...
This study examines online brand trust and its influencing factors in the specific context of online air ticket buyers in Malaysia. Summarizing academic literature on online brand...
As personal assistant software matures and assumes more autonomous control of its users’ activities, it becomes more critical that this software can explain its task processing....
Deborah L. McGuinness, Alyssa Glass, Michael Wolve...