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MKTSCI
2011
12 years 11 months ago
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
ASC
2000
13 years 10 months ago
2000
The improved performance of computer-based text analysis represents a major step forward for knowledge management. Reliable text interpretation allows focus to be placed upon the ...
VAST
2004
ACM
14 years 2 months ago
2004
ACM
This paper describes the development of a Virtual Environment (VE) for telling a traditional San story. The San are an indigenous hunter-gatherer people of southern Africa whose t...
ICDCS
2012
IEEE
11 years 11 months ago
2012
IEEE
—With users increasingly focused on an online world, an emerging challenge for the network infrastructure is the need to support Massively Multiplayer Online Role Playing Games (...
WWW
2003
ACM
14 years 9 months ago
2003
ACM
The efficient delivery of internet content has been identified as a key issue of research for some time. Forward (or reverse) proxies, which are positioned along the request route...