Abstract. An experiment is reported that compared expandable indexes providing full menu context with sequentialmenus providing only partial context. Menu depth was varied using hi...
Panayiotis Zaphiris, Ben Shneiderman, Kent L. Norm...
Since the explosion of the Web as a business medium, one of its primary uses has been for marketing. Soon, the Web will become a critical distribution channel for the majority of s...
: Experimental research in human–computer interaction commonly uses participant groups that are unrepresentative of demographic realities, being young, technically knowledgeable ...
This paper reports a field evaluation of the mobile phone as a `package' of device and services. The evaluation compares 44 university students' usage and user experienc...
This study examines the attitudes of adopters and non-adopters toward Internet stock trading in Singapore. Data were collected using a web-based questionnaire survey. Usable respon...