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MKTSCI
2008

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Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements

13 years 7 months ago

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Erjen van Nierop, Dennis Fok, Philip Hans Franses

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MKTSCI
2008

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Modeling DVD Preorder and Sales: An Optimal Stopping Approach

13 years 7 months ago

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Sam K. Hui, Jehoshua Eliashberg, Edward I. George

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MKTSCI
2008

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Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis

13 years 7 months ago

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Timothy J. Gilbride, Peter J. Lenk, Jeff D. Brazel...

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MKTSCI
2008

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A Price Discrimination Model of Trade Promotions

13 years 7 months ago

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Tony Haitao Cui, Jagmohan S. Raju, Z. John Zhang

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MKTSCI
2008

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Database Paper - The IRI Marketing Data Set

13 years 7 months ago

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