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MKTSCI
2011
12 years 10 months ago
2011
ic copy available at: http://ssrn.com/abstract=1629493 Marketing Science Institute Working Paper Series 2010 Report No. 10-102 Demystifying Disruption: A New Model for Understandin...
MKTSCI
2010
13 years 2 months ago
2010
Reverse pricing is a market mechanism under which a consumer's bid for a product leads to a sale if the bid exceeds a hidden acceptance threshold the seller has set in advanc...