MKTSCI 2010 - PDF Preprint Papers

MKTSCI 2010

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MKTSCI
2010

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Demand Estimation with Social Interactions and the Implications for Targeted Marketing

13 years 6 months ago

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The role that social interactions play in the purchase decisions of consumers is of growing interest to marketers. Consumers' decisions not only depend on information they re...

Wesley R. Hartmann

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Id	Views	Title	Status

1	140	Demand Estimation with Social Interactions and the Implications for Targeted Marketing	claim
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26	42	"Call for Prices": Strategic Implications of Raising Consumers' Costs	claim

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