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    IJEB
    2008
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    Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and
    13 years 11 months ago
    Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and
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    : An exploratory study conducted in late autumn and early winter 2006
    Don Turnbull, Laura F. Bright
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