ACMACE
2011
ACM
12 years 11 months ago
2011
ACM
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
ACMACE
2011
ACM
12 years 11 months ago
2011
ACM
ACMACE
2011
ACM
12 years 11 months ago
2011
ACM
Alternate Reality Games (ARGs) are interactive narrative experiences that engage the player by layering a fictional world over the real world. Mobile ARG stories are often geo-sp...
ACMACE
2011
ACM
12 years 11 months ago
2011
ACM
Mobile devices such as smartphones and tablets offer great new possibilities for the creation of 3D games and virtual reality environments. However, interaction with objects in th...