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    WINE
    2009
    Springer
    173views Economy» more  WINE 2009»
    Ad Exchanges: Research Issues
    14 years 4 months ago
    Ad Exchanges: Research Issues
    Download  www.eecs.harvard.edu
    Abstract. An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time ...
    S. Muthukrishnan
    claim paper
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